creative
Mara Balagtas McIlwrath
november 2021 - present
associate creative director, Hearst Autos
associate creative director, Hearst Autos
creative direction
art direction
editorial and co-branded ideation
strategic partnerships
long-form storytelling
script writing
photoshoot production
on-camera talent
technical driving
art direction
editorial and co-branded ideation
strategic partnerships
long-form storytelling
script writing
photoshoot production
on-camera talent
technical driving
november 2018 - november 2021
creative and content strategy, contributing (Vogue Hong Kong, Condé Nast Traveler, Entrepreneur, Maxim, Golf, Brides, and Allure)
creative direction
art direction
editorial and co-branded ideation
franchise development
strategic partnerships
long-form storytelling
script writing
on-camera talent
technical driving
art direction
editorial and co-branded ideation
franchise development
strategic partnerships
long-form storytelling
script writing
on-camera talent
technical driving
january 2016 - november 2018
style editor, Condé Nast Traveler
style editor, Condé Nast Traveler
editorial lead
editorial and co-branded ideation
franchise development
strategic partnerships
long-form storytelling
script writing
on-camera talent
technical driving
editorial and co-branded ideation
franchise development
strategic partnerships
long-form storytelling
script writing
on-camera talent
technical driving
january 2013 - january 2016
associate fashion editor, Condé Nast Traveler
associate fashion editor, Condé Nast Traveler
editorial ideation
luxury partnership development
model casting
photoshoot production
luxury partnership development
model casting
photoshoot production
june 2013
bachelor of arts in fashion studies, Montclair State University
bachelor of arts in fashion studies, Montclair State University