creative         

Mara Balagtas McIlwrath

november 2021 - present
associate creative director, Hearst Autos

creative direction
art and design direction
social-first content creation
editorial and co-branded ideation
strategic partnerships
brand storytelling
long-form writing and editing 
script writing
short-form social writing
photoshoot production
talent casting
on-camera talent
technical driving

november 2018 - november 2021
creative and content strategy, contributing (Car and Driver, Road & Track, Esquire, Harper’s BAZAAR, Vogue Hong Kong, Condé Nast Traveler, Entrepreneur, Maxim, Golf, Brides, and Allure)

creative direction
art direction
social-first content creation
editorial and co-branded ideation
franchise development
strategic partnerships
brand storytelling
long-form writing and editing
short-form social writing 
script writing
on-camera talent
technical driving

editorial lead
editorial and co-branded ideation
franchise development
strategic partnerships 
long-form storytelling
script writing
on-camera talent

editorial ideation
luxury partnership development 
model casting
photoshoot production